“It’s about knowing our DNA and our values… What’s our reason to exist? Why are we here? Having that point of difference not only gives you the soul to carry on fighting [as a team], but also will eventually be a reason why an investor chooses to invest in you or a retailer chooses to list you.” In 2013, an investment banker and two corporate lawyers ran 1,000 miles across Europe to raise funds to combat child trafficking. The experience changed them forever and two years later, TRIBE Nutrition was born, now one of the UK’s fast-growing natural sports nutrition brands & athlete communities.  In this honest and inspiring chat, Guy shares:

• how the mission and purpose of Tribe arose naturally from taking action
• the challenges of scaling a fast-growing food brand
• the power of coaching in business & personal life
• the fundamentals of having a clear mission and purpose behind Tribe; and,
• how the ethos behind the mission, the business and his leadership intertwine and come from the same place.

Enjoy!